The Association of Air Ambulances (Charity) Ltd (AAAC) is committed to its charitable aims.  It accepts donations and supports partnerships that will enable the delivery of its members’ objectives in delivering helicopter emergency medical services. We concur with the Fundraising Regulator’s Promise to be open, honest, fair and legal.

This policy seeks to cover the ethical issues and social responsibility within fundraising. All AAAC representatives involved in partnerships have a responsibility to be aware and have a thorough understanding of the ethical issues referred to in this policy.


The AAAC respects the rights of its supporters to clear, truthful information on the work of AAAC and its members; to openly report how we distribute donations received to the AAAC members and to manage donors’ information responsibly.

We will comply with the Charity Commission and UK law in every respect, including those regarding openness and honesty with our supporters and members of the public.

The AAAC follows the Fundraising Regulator’s “Fundraising Promise”, which helps to ensure that organisations raising money for charity from the public do so honestly and properly.


We abide by the law which requires us, in deciding whether to accept or refuse a donation, to consider which action is in the charity’s best overall interest.

We will not, however, accept donations made by donors whose activities appear to be in direct conflict with the best interests of our patients, for instance companies that manufacture tobacco.

The responsibility of the judgement on whether AAAC should refuse a donation lies with the Board of Trustees of the AAAC.

Commercial partners

AAAC will not endorse products, treatments or companies.